Tracking Your Advertising & Marketing

If you aren't tracking your advertising and internal or external marketing campaigns, then you should.  I see more companies waste money on advertising....especially when they have no clue where their calls are coming from.  Don't play the Russian roulette game with your advertising dollars.  You just might end up killing your businesses cash flow which is essential for your survival and growth.  Take the time and the little amount of money needed to accurately track your ad performance.